Every year we put our read on the industry into one report: where growth is moving, where companies are losing ground, and what the most credible players are doing differently. Here is a preview.
68%
of pipelines reviewed were weighted toward regions and audiences that do not make the buying decision.
3 in 4
technical leaders say their expertise is invisible to the buyers they most need to influence.
9 mo
average time for a repositioned company to start closing right fit conversations it could not have started before.
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What is inside
A read you cannot get from a generalist
Built from decades inside the industry and our own audience research across the value chain.
01
Where growth is actually moving
The segments and regions gaining ground, and the ones quietly stalling, so you stop spending where the market is not buying.
02
The positioning gap
Why technically strong companies keep getting treated like vendors, and what the ones breaking out are doing differently.
03
What buyers respond to now
How decision makers across the value chain are choosing partners, and where the old playbooks have stopped working.